Summer Green Fashion: Green and Cool but Chic by Lunatic Apparel
When the summer sun is shining in all its splendor and days are growing longer, summer is the ideal time to splurge your wardrobe with goodies that leave you cool, hip, and green. We love blurring lines between fashion and sustainability in Lunatic Apparel so that our summer collection gets you hip but leaves nature light too.
Sustainability in fashion isn’t trendy — it’s necessary to the ends we buy and make clothing. Lunatic Apparel is committed to making high-quality clothing that’s part of the rising tide of conscious fashion. We produce our summer collection sustainably, from earth to head-to-toe, and we can’t wait to introduce you to the green fashion trends that will make you join our roll call of customers ready to be a force on this side of fashion too. Why Sustainable Fashion Matters
Fashion is the world’s biggest polluter. Toxic dyes, excess production, water wastage, and increased use of non-biodegradable materials such as polyester have led to humongous pollution in the environment. As consumers, we are now more aware of how the world is being affected by our fashion. That has given rise to a sustainable fashion response-one that is quality-oriented instead of quantity-oriented, ethical manufacturing, and eco-sensitivity.
We’re here at Lunatic Apparel taking it as our responsibility to use sustainable methods throughout all stages of the fashion-creating process. We’re not just making lovely garments; we’re choosing to be part of a positive, closed-loop, green economy. Come join us this summer and let’s transform the world with cool, sustainable style.
Lunatic Apparel’s Sustainable Summer Collection
Our summer collection is built on the principles of quality, versatility, and eco-conscious design. We’ve carefully selected materials, production methods, and garment designs that prioritize sustainability without compromising on style or comfort. Here are the key ways we’ve infused sustainability into our summer collection:
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Cotton is a summer product due to its light and soft nature, but traditional cotton farming is carried out using deadly toxins in the form of pesticides and fertilizers that kill the earth.
To put an end to this issue, Lunatic Apparel has turned to organic cotton for most of our summer line. Organic cotton is cultivated using absolutely not one single poisonous chemical, so it’s better for farmers and the environment as well. It’s also less thirsty than conventional cotton, which is less of a drain on our precious natural resources. Soft, resilient, and perfect for warm-season wear, our organic cotton apparel is also designed to be your top choices for warm-season fashion. Delicate tank tops and dainty summer sundresses are just a few of the choices that are just as lovely to hug around your body as they are around the earth.
2. Closed-Loop Fashion Economy with Recycled Materials
Another cornerstone of our sustainable approach is the use of recycled fabrics. Lunatic Apparel is proud to incorporate materials made from post-consumer waste, including recycled polyester and nylon. By repurposing plastic bottles and other discarded materials, we’re able to reduce the demand for new resources, divert waste from landfills, and create high-quality garments.
Recycled material is not only sustainable but also durable and versatile, and thus an excellent choice for summer basics. Our swimwear, activewear, and summer coats are all designed from recycled material that brings the greatest of two worlds’ performance and sustainability together.
3. Natural Dyes: Strong Colors Without the Toxic Trailing Footprint
We aim to make lovely, colorful clothing at Lunatic Apparel without destroying the planet. The majority of conventional textile dyes are derived from chemical substances toxic to rivers and the environment. That is why we use natural plant-based dyes made from fruits, vegetables, and minerals. Natural dyes are non-toxic and biodegradable, and yield deep, earthy colors different for every garment.
Our collection this summer has a great color palette of the most beautiful colors, from pale to dark, natural colors—all with the world in mind. Not only do they look stunning, but they also reduce our carbon footprint so you can have your favorite summer sports activities knowing that you are not killing the world.
4. Fair Labor Practices Production to Ethical Production
Sustainability is not limited to our materials, but also to the people who make our clothing. Fair labor practice is important to Lunatic Apparel, and that workers for us are treated with dignity and paid justly. We have good-ethics manufacturers on our roster, so that all apparel is made safely, respectfully, and fairly.
By our commitment to ethical manufacturing, we’re creating a fashion world where social justice is paramount and workers’ rights are prioritized. By shopping with Lunatic Apparel, you’re investing in a company that cares about the world and the people who created our styles.
5. Classic Designs for Enduring Value
The most you can do for the world is buy lovely, well-made things that you’ll be wearing in years to come. Rather than chasing trends, Lunatic Apparel is committed to making things that are live, that last, and versatile enough to pair and combine with a variety of styles and purposes. Our summer collection is filled with timeless, premium items that will pair and combine and coordinate forever to create infinite outfits.
By spending on quality, not quantity, you’re saving yourself from replacing over and over again, wasting, and using. We create clothes we wish you’d love for the long term—clothes that never fall out of style.
Eco-Friendly Summer Outfit Inspiration by Lunatic Apparel
Having seen a glimpse of how we go green, have a look at some eco-friendly summer outfit inspiration using products from our store:
1. Glamorous and Easy Beach Day Ensemble
For a day at the beach, coordinate our organic cotton sundress that is light-weight with a green flip-flop and recycled polyester beach tote. It is the perfect beach walk or beach day outfit and easy on your skin and the planet too.
2. Simple Summer Picnic Wear
Our tank top in organic dye paired with shorts in recycled fabric is perfect picnic attire. Top off with a sun hat that has been made from organic material and sandals that were produced in an eco-friendly manner for the complete ensemble. This is a fashion and comfort ensemble to go out to the park or eat outdoors.
3. Chic Night Out
To go out at night, you can pair our recycled polyester top with organic cotton wide-leg trousers for an as-eclectic-as-it-is-trendy look. Dress down with green accessories and eco leather shoulder bag to complete the look. Great for dinner, roof top bar visit, or summer party that demands that glamour vibe.
How You Can Help Shape a Greener Future
Although Lunatic Apparel is a sustainable fashion company, we also feel that everyone can do their bit. Here are some easy tips on how you can continue to minimize your eco-print:
– Treat Your Clothes Gently: Handle your clothes with care and they will handle you with care as well. Wash them in cold water, dry them wherever you can where it air-dries and don’t over-wash too much to maintain wear and tear.
– Recycle and Donate: If something is no longer needed, recycle it or donate it to charity. Textile recycling is available in most cities, and your old clothes get a new life.
– Buy Less, Buy Better: Try to buy good, multi-season, multi-occasion clothes which can be used many times, hence less necessity to shop again and again.
Conclusion
We at Lunatic Apparel think that fashion and sustainability can go hand in hand. We’ve made it work in our summer collection, a collection of high-end, organic apparel that’s kind to the earth. Sustainable fashion isn’t just a good thing for your closet – it’s good for the world and for us, too.
This year, live with passion and character. Live with Lunatic Apparel and build a wardrobe that says something about you, and hand in hand together we can make the world a better place—piece by piece, outfit by outfit.
